Information Technology and Administrative Management Description With this specialization, you will become a qualified business professional prepared to pursue careers that apply a blend of management, administrative and information technology skills in contemporary business environments.
The Competitive Analysis section of your business plan is devoted to analyzing your competition--both your current competition and potential competitors who might enter your market. Every business has competition.
Understanding the strengths and weaknesses of your competition--or potential competition--is critical to making sure your business survives and grows. While you don't need to hire a private detective, you do need to thoroughly assess your competition on a regular basis even if you only plan to run a small business.
In fact, small businesses can be especially vulnerable to competition, especially when new companies enter a marketplace. Competitive analysis can be incredibly complicated and time-consuming Here is a simple process you can follow to identify, analyze, and determine the strengths and weaknesses of your competition.
Profile Current Competitors First develop a basic profile of each of your current competitors.
For example, if you plan to open an office supply store you may have three competing stores in your market. Online retailers will also provide competition, but thoroughly analyzing those companies will be less valuable unless you also decide you want to sell office supplies online.
Although it's also possible that they--or, say, Amazon--are your real competition. Only you can determine that. To make the process easier, stick to analyzing companies you will directly compete with.
If you plan to set up an accounting firm, you will compete with other accounting firms in your area. If you plan to open a clothing store, you will compete with other clothing retailers in your area.
Again, if you run a clothing store you also compete with online retailers, but there is relatively little you can do about that type of competition other than to work hard to compete in other ways: Once you identify your main competitors, answer these questions about each one. It's easy to identify weaknesses in your competition, but less easy and a lot less fun to recognize where they may be able to outperform you: What are their strengths?
Price, service, convenience, extensive inventory are all areas where you may be vulnerable. What are their weaknesses? Weaknesses are opportunities you should plan to take advantage of. What are their basic objectives? Do they seek to gain market share?
Do they attempt to capture premium clients? See your industry through their eyes. What are they trying to achieve? What marketing strategies do they use? Look at their advertising, public relations, etc.
How can you take market share away from their business? How will they respond when you enter the market? While these questions may seem like a lot of work to answer, in reality the process should be fairly easy.
You should already have a feel for the competition's strengths and weaknesses To gather information, you can also: Check out their websites and marketing materials. Most of the information you need about products, services, prices, and company objectives should be readily available.
If that information is not available, you may have identified a weakness.Sep 13, · Dozens of congressional races are considered competitive in the general election by the Cook Political Report (See how each district is rated here.).
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Browse marketing analysis of more brands and companies similar to Vicco Turmeric Face wash. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than brands from over 20 categories.
For almost years, IIE has been at the forefront of international education. The Opening Minds blog is IIE’s take on how this field continues to change. Competitive Analysis Of Face Wash And Fairness Products Company‘s Name: Ratan Ayurvedic Sansthan Submited By Dimple Jethwani MBA Marketing Under The Guidance Of Prof.
Rahul Gupta Marketing Head, Kengeri Campus DECLARATION. Competition analysis | includes an analysis of the direct and indirect competition to be faced by the car wash business.