Macro and Micro Environment Analytical Techniques Analytical Techniques Essay Using macro and micro environment analytical techniques provide a comparative analysis of leadership and the external environment for the following four airlines: Introduction The drive for lower operational costs and increased efficiency has forced many companies of the world to turn towards mergers and acquisitions.
Similar to other companies, Emirates Airline also facing different internal and external challenges. The Emirates Airline was established in on 25th October.
The great and exceptional airline service has a route up to countries worldwide and owns fleets. The company is taking measures to expand its airline service and to make it more exceptional for the customers. However, Emirates Airline is growing rapidly and is on the 5th worldwide by profitability.
The airline service is using various strategies which will help to enhance the competitive advantage in market. Read the details below. The professional development opportunities allow the employees to develop more skills which will enable them to grow their careers in future.
Following is PESTEL analysis which helps to understand the industry situation and determine the factors affecting growing business. Political Factors Airline industry can easily get affected by any political change which shows that the industry is sensitive in nature.
The political situation includes wars and various economic situation going on in country. The recent economic as well political instability in Asia has allowed Emirates Airlines to earn maximum profit.
People rely on Emirates instead of preferring flights of their countries. Talking about Dubai airlines, it is playing a great role in achieving the objective of promoting tourism.
This is beneficial for Dubai Government policies and regulations. Economic Factors The Economic condition of any country affects the profit, capital availability and the demand forcost.
If the cost of capital and demand buyout is low then it will be attractive for various industries to grow and invest to make the business more profitable. Emirates airline is one of the competitive airlines.
It is stable and has favorable stability economically. There are many airlines which have faced many crashes and severe conditions, but Emirates have successfully managed to strive best to have a better economic situation.
It is one of those airlines which has not faced any aviation downturn or economiccondition. This is the result because of great marketing strategies used to promote Dubai as a tourist destination and making it look more attractive to people in other countries.
Social Factors The social factors do involve the taste of people and their demand. This varies according to non-refundable income factors. The general changes in service of an airline may affect the companies.
It is best to avail opportunities and let go of particular threats. With time many products do change their market saturation, and this may happen due to the promotion as well as pricing strategies.The brandguide table above concludes the Emirates SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Emirates has committed to environmentally-responsible operations through the Emirates Group’s Environmental Policy, which is communicated internally and externally to staff, customers and all stakeholders.
For more information, you can read the Emirates Group's Environmental Policy. SWOT Analysis- Opportunities Emirates have ability to develop continuously new generations of more advanced airline and aviation services for long-term competitiveness.
The important contributing factor to Emirates’ success, and a huge opportunity for future growth, is Dubai’s very suitable location. The UAE’s government has been a. Porter’s Five Forces Analysis It analyses the micro environment of the business i.e.
its competitiveness, attractiveness and profitability. (also known as Fly Emirates) is a major airline in the Middle East, and a subsidiary of The Emirates Group. Swot and Porters 5 Analysis of Emirates Airlines and Cathay Pacific. SWOT Analysis- Opportunities Emirates have ability to develop continuously new generations of more advanced airline and aviation services for long-term competitiveness.
The important contributing factor to Emirates’ success, and a huge opportunity for future growth, is Dubai’s very suitable location. The UAE’s government has been a. Emirates founded in , is a Dubai (UAE) based global airline with operations in more than 83 countries serving airports and boasting a fleet of over aircrafts.
It is the largest airline in the Middle East and the fourth largest globally in terms of passenger volumes, operating the world’s largest fleets of Airbus A and Boeing.