Problem and Issues ……………………………………………………. Five Porters ………………………………………………………………………6 4. Changes in Value Chain
From that initial resort, built on what had been the highly-polluted leftovers of an abandoned tin mine, Banyan Tree has grown into a leading global manager and developer of premium resorts, hotels and spas. Today the Banyan Tree operates more than 30 resorts and hotels and 70 spas around the world, both in beachside locations and more recently, moving its concept of discreet luxury into an urban setting as well.
With its modest and rustic setting, they remembered it to be a sanctuary of romance and intimacy from the nearby bustle of Hong Kong. Thus they chose the name Banyan Tree for their niche resort concept, positioning it as a sanctuary for the senses.
The idea of entering the luxury resorts business was inspired by what the two founders saw as a gap in the hotel market that the established big chains could not fill.
They saw the potential of a market niche that wanted innovative, private and intimate accommodation but without the expectation of glitzy hotels.
With this in mind they developed the idea of building a resort comprising individual villas with locally inspired architectural design and positioned as a romantic and intimate escape for guests.
Ho and Chiang had backpacked across the world in their youth, and were seasoned travellers themselves. This is reflected in the architecture, furnishings, landscape, vegetation and the overall service delivered to resort guests. Each resort also delivers its own local flavour in the services offered, based on local cultures, some of which are unique to certain resorts.
Essay on Vrin Analysis of Banyan Tree case, 3 key intangible resources have been identified in helping Banyan Tree (BT) achieve strategic competitiveness and above-average returns. The analysis is summarized in the below table. Vrin Analysis of Banyan Tree Words | 6 Pages resources have been identified in helping Banyan Tree (BT) achieve strategic competitiveness and above-average returns. The purpose of this essay is to provide the reader with an in-depth investigation of Banyan Tree Holdings- the luxury South-East Asian based hotel chain, through environmental and intra-industry analyses. Prior to delving into the analysis of the.
Employees are allowed — even encouraged — to vary the service delivery process according to local culture and practices, as long as these are consistent with the brand promise of romance and intimacy.
In Phuket, for instance, a couple could enjoy dinner on a traditional Thai long tail boat accompanied by Thai musicians instead of dining in a restaurant.
Another draw of the resorts is the Banyan Tree Spa, found at every Banyan Tree property, a service that has pioneered the tropical garden spas concept. Banyan Tree values Chiang also heads a dedicated corporate social responsibility committee, supporting the values behind the brand such as actively caring for the natural and human environment and revitalising local communities.
Of course this approach also manifests itself in the construction of the resorts themselves, which are built using local materials as far as possible with a focus on minimising the impact on the environment.
At Banyan Tree Maldives Vabbinfaru and Banyan Tree Seychelles, fresh water supply was obtained by the more expensive method of desalination, instead of extracting water from the underground water table, which risked long-term disruption of the local ecological system.
The brand also has other initiatives such as the Green Communities programme and the Green Imperative Fund aimed at engaging local communities and guests, improve education over environmental issues and minimise environmental impact.
In addition, recognising that the disparity in living standards between guests and the local community might create a sense of alienation, Banyan Tree has set up a dedicated Community Relations Department to develop and manage community outreach programs.
The road ahead In little more than two decades Banyan Tree has grown from a single resort to a chain of successful, resorts, hotels and spas that is growing into new markets far from its beachside Southeast Asian origins.
The Banyan Tree has become a global name, while retaining a strong local flavour in each of its resorts that makes each one unique. It has also been a strong practitioner of sustainable growth, both in terms of minimising its environmental impact as well as its approach to the communities in which it operates.
As a pioneer in the resort spa industry it has drawn many imitators — an indication of its success, but also a challenge as it moves forward.
As it continues to grow, Banyan Tree will have to decide how to nurture the culture of innovation that has made it so distinctive and successful. This article is adapted from the case study Banyan Tree: Click here for his full profile Most Read Articles.8|Page 5 Internal Environment Analysis Internal: SWOT Analysis Strengths Banyan Tree is a leading player in luxury spa and resort in Asia Pacific and has an established brand image.
It maintains the quality of service in all of its resorts by providing stringent training to the staffs.
Stock analysis research and articles on this site are for the purpose of information sharing and do not serve as recommendation of any transactions. Mar 05, · In the poem the two are inextricably linked - the speaker moving home coincides with the tree being cut down. The two are fused together.
Tone. The style is conversational, as if the speaker is relaying the tale of the banyan tree to a family member, or a friend. It is like a short story being ashio-midori.coms: 2. SWOT ANALYSIS ON BAYAN TREE HOLDINGS LIMITED Corporate Information Banyan Tree Holdings Limited (BTH) is a leading international manager and developer of premium resorts, hotels and spas in the Asia Pacific region, with close to 30 resorts and hotels, over 60 spas and 80 galleries; as well as three golf courses.
Vrin Analysis of Banyan Tree Essay After applying the VRIN criteria to the resources given in the case, 3 key intangible resources have been identified in helping Banyan Tree (BT) achieve strategic competitiveness and above-average returns.
The analysis is summarized in the below table. Essay on Vrin Analysis of Banyan Tree case, 3 key intangible resources have been identified in helping Banyan Tree (BT) achieve strategic competitiveness and above-average returns. The analysis is summarized in the below table.